Being an Indian, it’s pretty much deeming not to be aware of the Swachh Bharat Abhiyan initiative. Among all the initiatives that the Indian government has taken so far after its independence, Swachh Bharat Abhiyan comes as one of the biggest awareness. Well, there are many people inside and out of the country, who question the efficiency and productivity of the mission. Criticizing is pretty much okay and worthy in a democratic world. And when it’s impacting the society, evaluating the outcomes become important. But the point is if the government itself is evaluating or not. And as per the vibes and rage of Swachh Bharat Abhiyan was spread across the country, it’s still considered as one of the biggest buzzes of India 2014 and so far by the present government.
Why Swachh Bharat Abhiyan Campaign was initiated!
Swachh Bharat Abhiyan or also been recognized as Swachh Bharat Mission was an initiative that was accelerated to achieve the universal sanitation in Indian. This mission was all about putting coverage on holding the hygiene issues been taken care off and to put the focus on sanitation. The Prime Minister of India, Shri Narendra Modi, launched the Swachh Bharat Mission on 2nd October 2014, in Rajghat, New Delhi, and just after it has been declared and people were aware of it, it got a huge buzz as many celebrities, politicians were supporting this initiative, by coming to the streets and cleaning roads and by doing other lots of sanitation activities. Today also we can check and watch the videos of famous celebrities like Amir Khan, Amitabh Bachchan, Salman Khan, Ihana Dhillon, Prabhas, Mukesh Bhatt, Hema Malini, and KamalHaasanetc actively participated in the Swachh Bharat Mission. And by seeing them, the common people of India were also influenced by this activity. The best part of Swachh Bharat Abhiyan is, it really helped the country to a greater extent, and still helping, by bringing the awareness of cleanliness in the streets, home, grounds, roads, and slums to the end to end people, hence people are being able to register in their mind.
The Major Dimension of Bringing Up Swachh Bharat Abhiyan!
It is undeniable that the Swachh Bharat Abhiyan campaign has had a pure concern to cater to the sanitation of the whole country. But the major focus of the ruling government, which is BJP or Bhartiya Janata Party, was to be the cleanliness and hygiene in the rural or Gramin places of India. Today, seeing the results of this campaign, it’s pretty evident, that Swachh Bharat Abhiyan campaign has helped such economically poor villages to maintain their neatness to some extent.
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The Swachhagrahis&Swachh Bharat Abhiyan Operations:
Campaigns like Swachh Bharat Abhiyan are not meant to be solely driven by the government. It was a campaign for the people of the country, which returns a huge benefit and social development in long run. And with the same vision, Swachh Bharat Abhiyan campaign was invented. Hence the people who took actively participated in this campaign were called the Swachhagrahis, as the ambassadors of cleanliness. The government was also involved in this goodwill there were other NGO (Non-Governmental Organizations) also involved. NGOs like The Ugly Indian, Waste Warriors, Swach Pune and so as these organizations held hands together to take this Swachh Bharat Mission forward.
Although there are many supporters of Swachh Bharat Abhiyan still there are people who talk negative, and bluntly, says that government only did that to promote their own party into the country. Anywayz, there will be good and bad comments on behalf of such big campaigns. And evidently, one cannot satisfy everyone mental desires at the same time. But at the end of the day, Swachh Bharat Abhiyan created a huge awareness of sanitation of cleanliness and sanitation all over the world.
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